Travel live streaming: an affordance perspective
نویسندگان
چکیده
This study draws on tourism literature and current examples to propose that the emergence of Travel Live Streaming (TLS) provides new affordances for live streamers, viewers, sponsors. Despite its increasing popularity opportunities communication marketing in tourism, TLS has received limited attention academic literature. The aim this paper is use theory understand some key features benefits TLS. It argued include temporal, spatial, interactive, media affordances. These support actions travel proposes an affordance-based framework concludes with three propositions guide future research directions.
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ژورنال
عنوان ژورنال: Information Technology & Tourism
سال: 2021
ISSN: ['1098-3058', '1943-4294']
DOI: https://doi.org/10.1007/s40558-021-00199-1